18. A Research on the Effective Development of Gamification through Case Study - Based on Game Mechanics and Game Dynamics

Title(KR)

• 게이미피케이션 사례분석을 통한 효과적 개발방향 연구 - 게임 메커닉과 다이내믹 개념을 중심으로

Title(ENG)

• A Research on the Effective Development of Gamification through Case Study - Based on Game Mechanics and Game Dynamics

Keywords(KR)

• Gamification, Gamification concepts, Application of gamification, Definition of gamification, Categorization of gamification, Purposes of gamification, Gamification case study

Keywords(ENG)

• Gamification, Gamification concepts, Application of gamification, Definition of gamification, Categorization of gamification, Purposes of gamification, Gamification case study

Author

• Hye Lim Lee, Jung Hyun Woo, Man Su Park, Dae Young Lee, Eui Jun Jeong

Abstract(ENG)

In this paper, we proposed some direction to effective development of gamification. To achieve this purpose, we performed an extensive literature review. Based on game mechanics and game dynamics, we analyzed 145 cases for both domestic sites(15 cases) and international sites(130 cases) by keyword search methods. Results showed that the successful cases(n=32) applied more features of game mechanics and game dynamics in various ways. Through this, we tried to build up categorization of gamification, the major applications of gamification can be converged into five primary areas: public policy, medical welfare, education, environmental protection and corporation. Finally, we discussed about implications of using gamification for future direction.

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