6. A study on the characteristics of female gamers - Focusing on women in 20's

Title(KR)

• 여성게이머의 특성에 관한 연구 - 20대 여성을 중심으로

Title(ENG)

• A study on the characteristics of female gamers - Focusing on women in 20's

Keywords(KR)

• female gamer, amusing factors, Commitment

Keywords(ENG)

• female gamer, amusing factors, Commitment

Author

• Sun Ae Shim, and Hyung Won Jung

Abstract(ENG)

Recently, because of the development for online and mobile technology, the participation of female gamer has increased steadily. However, despite games for female are emerged and female gamer are increased, studying for considering the difference between gender is very rare. Therefore, the purpose of this study is to identify characteristics related to female's game play. And it is contribute to establish effective strategy for attracting female gamer. Based on the literatures about involvement for the game, this study also investigates characteristics which influence the involvement of game. The results can be summarized as follow. First, the characteristics of operational ease is not affecting involvement of game to both male and female gamers. Second, the game's characters and graphics, customized characteristic, scenarios, and social interaction are influenced the involvement of game to both male and female gamers. Third, while in female gamers, the game's characters and graphics customizing, social interaction are influenced to involvement in order, in male gamers, social interaction, characters and graphic, customizing are affected to involvement.

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