18. A Study on the Acceptance of Smartphones via an Analysis of Users’ Community Postings

Title(KR)

• 사용자 커뮤니티 내용 분석을 통한 스마트폰 수용에 관한 연구

Title(ENG)

• A Study on the Acceptance of Smartphones via an Analysis of Users’ Community Postings

Keywords(KR)

• Smartphones, Technical Acceptance Model, Content Analysis

Keywords(ENG)

• Smartphones, Technical Acceptance Model, Content Analysis

Author

• Jung Yi Kim

Abstract(ENG)

We have surveyed users’ practical requirements for the acceptance of smartphones. We also have analyzed users’ reviews from Galaxy S3 and iPhone 4/4S communities based on Technical Acceptance Model, a theoretical approach on the acceptance of media. From the view of perceived usefulness, the most frequent review category is about appearance of device followed by application and user interface in order, both from Galaxy and iPhone communities. Perceived ease of use puts appearance the first, UI the second and application the last for Galaxy. IPhones have UI, appearance and application in order.Both communities show strong positive responses about attitude toward using and behavioral intention to use. Cross analysis presents differences in the category of perceived usefulness and perceived ease of use but no difference in the category of attitude toward using and behavioral intention to use. We have collected and analyzed users’ interests by practical keywords. The study results can be used in the field of smartphones game, design and so on.

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