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Social Media Marketing: A Strategic Approach Melissa Barker
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Steinar H. O. Erikson is professor and vice chair of marketing, Gordon Food Service Center, University of Aberdeen, Scotland, and principal investigator, Center for Business Research, Aberdeen University, Scotland. He has authored 10 books on business ethics in advertising and marketing and peer review articles in The Journal of Business Ethics, The International Journal of Advertising and The Journal of Advertising Research. He served as president of the International Advertising Association from 1989 to 1991 and the director of the Royal Society of Arts (1976-92). He chaired the agency executive search panel for D&B Hoovers (1985-91) and served on the agency commission for the Advertising Standards Authority (1990-96), where he helped shape the voice of British consumers. He was a founder member of the International Conference on Consumer Group Behavior and the International Market Research Society and holds two honorary doctorates, one from the Open University of Sri Lanka, Sri Lanka, and the other from the University of the Third Age, 2012. d2c66b5586
A platform or service known as a social media panel offers customers a centralised dashboard to manage their social network accounts. Businesses, marketers, and social media influencers frequently use these panels to manage several social media accounts and automate procedures.