10. Micro-transaction Payment Model in Mobile Social Network Game Based 4P Marketing Strategy

Title(KR)

• 4P 전략 기반의 모바일 소셜 네트워크 게임의 부분 유료화 모델

Title(ENG)

• Micro-transaction Payment Model in Mobile Social Network Game Based 4P Marketing Strategy

Keywords(KR)

• Micro-transaction, Social Game, Social Network Game, 4P Marketing Strategy

Keywords(ENG)

• Micro-transaction, Social Game, Social Network Game, 4P Marketing Strategy

Author

• DongHyun Min, GyuHwan Oh

Abstract(ENG)

Micro-transaction based payment model has been a key revenue model in social network game on mobile platform. The paper proposes micro-transaction based payment model based on 4P marketing strategy which have been widely used for merchandise marketing. The research will be contributed to building a systematized micro-transaction based payment model and marketing strategy for mobile social network game.

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