13. Analysis of Language in MOBA Games based on Concept of Persuasive Technology

Title(KR)

• 설득 기술 개념에 따른 MOBA 장르의 언어 분석

Title(ENG)

• Analysis of Language in MOBA Games based on Concept of Persuasive Technology

Keywords(KR)

• MOBA, Persuasive Technology, Language, Storytelling, Game Character

Keywords(ENG)

• MOBA, Persuasive Technology, Language, Storytelling, Game Character

Author

• Eun-Kyung Park

Abstract(ENG)

The purpose of this paper is to identify the MOBA storytelling based on the concept of persuasive technology. Most of online games use spoken written language to make the player's belief in fictional game universe. Unlike early online games such as MMORPGs, MOBA games use the character voice-over for persuasion. This paper sets up three hypotheses that are related to the process of persuasion. First, character quotes can show the character's affiliation information as regional keyword. Second, taunt quotes can show the information about relationship between game characters. Third, all types of character quotes can reflect the updated contents of game. This paper chooses the League of Legends as the example of MOBA games, and analyze the quotes in the game. As a result, three hypotheses are true.

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