13. Analyzing How and Why Video Gamers Watch Game-related Media Online: Focus on Tekken 7

Title(KR)

• 비디오 게이머들이 게임 관련 미디어를 온라인에서 어떻게 그리고 왜 시청하는지에 대한 분석: 철권7을 중심으로

Title(ENG)

• Analyzing How and Why Video Gamers Watch Game-related Media Online: Focus on Tekken 7

Keywords(KR)

• Video game, Tekken 7, Internet broadcasting, New media, Uses and Gratification Theory

Keywords(ENG)

• Video game, Tekken 7, Internet broadcasting, New media, Uses and Gratification Theory

Author

• Sukhee Han

Abstract(ENG)

This study analyzes how and why video gamers intentionally watch media on video games that they play and like through online platforms such as YouTube and Afreeca TV. More specifically, this study utilizes the Uses and Gratification theory in order to understand game players’ psychological behaviors and patterns in detail. Among the various types and genres of video games, this study focuses on the fighting game “Tekken 7” published by the Japanese company Namco. Tekken 7 is distinguished in some ways in that its platform is an arcade rather than PC or mobile phones and that it emphasizes mind game between game players. By analyzing how and why Tekken 7 gamers watch Tekken 7-related media over the Internet and new media, this study further provides a blueprint for the future of the new media

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