5. A Review on the Future of Mobile Platform Based SNG (Social Network Game) Seen through the SNG Active User Defection Rate - Focused on th

Title(KR)

• SNG(Social Network Game) 활성유저 이탈률을 통해 본 모바일 플랫폼 기반 SNG의 미래에 대한 고찰 - 페이스북 SNG와 카카오톡 SNG DAU비교를 중심으로 -

Title(ENG)

• A Review on the Future of Mobile Platform Based SNG (Social Network Game) Seen through the SNG Active User Defection Rate - Focused on the Comparison of DAU between Facebook SNG and Kakao Talk SNG DAU-

Keywords(KR)

• Social Network Game (SNG), Daily Active User (DAU), Platform

Keywords(ENG)

• Social Network Game (SNG), Daily Active User (DAU), Platform

Author

• Jun Lim, Kyung-Bo Kim, Kwang-Jae Park, Sung-Wook Choi

Abstract(ENG)

On July 30, 2012, Kakao Talk of Kakao Co., Ltd has pioneered a mobile platform SNG market for the first time in the country along with the launch of ‘Kakao Game Center’. While Kakao Talk has released a puzzle game called ‘Anipang’ at the time of launching the Kakao Game Center, it has recorded a DAU value exceeding 8 million at the most by dominating the domestic mobile game market for smart phones right after being released. However, a sudden decrease of DAU was shown starting September 4 th which is not even two month after being released and the defection of DAU continues to occur. This is a condition which is different from the Facebook SNG which is a computer platform based SNG where the DAU is steadily maintained until now. This study attempts to analyze the cause of such conditions through the comparison between Facebook SNG and Kakao Talk SNG representing each of computer platform based SNG and mobile platform based SNG to present an important reference point for the game creators who are preparing for the participation of mobile platform based SNG industry in the future through this analysis

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