10. The Moderating Effects of Internet Shopping Experience on the Relationship between Appearance Management in Elder People and Psychologic

Title(KR)

• 노인의 외모관리가 심리적 적응과 사회적 유대관계에 미치는 영향에서 인터넷 쇼핑경험의 조절효과:~

Title(ENG)

• The Moderating Effects of Internet Shopping Experience on the Relationship between Appearance Manage

Keywords(KR)

• Elder People, Appearance Management, Psychological Adaptation, Social Connectedness, Internet Shopping Experience

Keywords(ENG)

• Elder People, Appearance Management, Psychological Adaptation, Social Connectedness, Internet Shopping Experience

Author

• Hye Seong Jeon, Kyoungnam kim, Seungmin Rho, Muche

Abstract(ENG)

The purpose of this study was to identify the moderating effects of internet shopping experience on appearance management in elder people, psychological adaptation and social connectedness. Data were collected 257 elder people who living in SeoulGyeonggi-do. Collected data were analyzed by frequency, descriptive statistic analysis, moderated stepwise regression. The results of the study were as follows: First, appearance management of elder people was significantly related to psychological adaptation and social connectedness. Second, internet shopping experience moderated between appearance management and social connectedness. Third, internet shopping experience is not a moderator variable on between appearance management and psychological adaptation, it just was a influential factor on psychological adaptation. Based on these results, it suggests that there are strong needs of approaching of practical and political interventions to development internet shopping system for social connectedness and psychological adaptation of the elderly in future aging society.

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