2. A Study on the Importance of Initial Experience of Mobile Game

Title(KR)

• 모바일 게임의 초기 경험요인 중요도 연구

Title(ENG)

• A Study on the Importance of Initial Experience of Mobile Game

Keywords(KR)

• User Experience, Experience Cycle, Mobile Game, Game Attribution

Keywords(ENG)

• User Experience, Experience Cycle, Mobile Game, Game Attribution

Author

• Lee Won Young, Kim Sung Woo

Abstract(ENG)

Mobile games’ proportion in domestic game industry has been rising steadily every year and in next couple of years, it is likely to surpass online games. Considering that mobile games’ lifespan is very short compared to online games, recognizing the user’s needs at the beginning is important. However, there is a lack of research in such game field. This research is about mobile games’ initial experience importance in temporal viewpoint. Furthermore, it has verified whether this depends on user’s characteristic. I have conducted observation experiment on users of ‘Lineage M’, mobile MMORPG game, for one week starting from the game launch and deducted the importance of initial experience using AHP analysis. Moreover, by analyzing the differences in users’ proficiency, the research provides understanding of diverse users. In conclusion, this research provides basic data for improving satisfaction of initial game users and extending them to long-term game use.

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